Blog conversion is a massive topic!
There’s so many factors to take into account, to think about, to work on. Ultimately it comes down to split-testing your site to see what works.
Have no fear though, I’ve found some great info from Derek Halpern, the pimp daddy of site conversion. I’ve worked with Derek and he’s a great guy.
Blog Conversion Reviews By Derek Halpern
1. “Chris Brogan’s Kitchen Table Companies
Chris Brogan is the New York Times best-selling author of Trust Agents. In this video review, you’ll hear the advice I gave him regarding his small business training community Kitchen Table Companies.
More specifically, you’ll learn valuable conversion advice, the power of being clear on what you sell and what you offer, and how to entice visitors to take actions.
2. Denise Wakeman’s Blog
Denise Wakeman was one of the front-runners in the blogging space. She’s widely respected, and has been dispensing great blogging advice FOR YEARS.
In this video you’ll learn about the importance of simplicity. You’ll also learn about why you need to place opt-in forms in the right places.
3. Lewis Howes’s Blog
Lewis Howes is a former pro-athlete turned internet entrepreneur. He’s widely known for creating Linkedin Training products, Webinar Training products, and more. He’s a good friend of mine, and you can often find him speaking at conferences all over the world.
In this video, you’ll learn about some common mistakes blogs make… even when blogs are run and created by experienced people. (I helped Lewis Howes get his current site together, and even I overlooked some things).”
The Blog Conversion Round Up
There’s a ton of info in those videos alone. Derek really knows his stuff though, and it’s clear that he’s respected amongst the online community as he’s working here with some huge names!
Short and curlies of it is, simple works. Don’t clutter, don’t give your visitors too much to do. Guide them down a path you want them to take. Lead them down the road to the sign up, the sale, whatever your end goal is. D’you see how I’ve got sign up boxes wherever possible with little else to distract you?
See part two in this series – Ultimate Blog Conversion Tips – click here
(they're free)
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Hey, I'm Jamie Lynch, the guy behind Bigaloo.com and FITblurb.com. Since I left school at 17, I've been an entrepreneur and still run the business I started back then offline. I've been online for a number of years, learning the ins and outs of marketing online and I want to share my knowledge with all you Bigaloo'ers!